Our latest news
Discover our tips for the best styling results.
How many times a week can you heat style your hair?
There is no fixed safe number of styling sessions per week: what counts is your total heat dose (temperature, contact time, number of passes and how wet your hair is)....
How long should you wait before heat styling after colouring your hair?
Blow-drying is fine straight after colouring, but with a straightener or curling iron you are better off waiting 48 to 72 hours. Here you will find, per colour treatment, how...
Does hair oil work as a heat protectant, or does it actually damage your hair?
Pure hair oils like coconut or argan oil aren't proper heat protectants: the smoke point argument doesn't hold up and oil heats up faster than water. Read what oil does...
Does a silk pillowcase really prevent hair breakage, or is it just marketing?
A silk or satin pillowcase lowers the friction between your hair and the pillow, but independent clinical proof that it reduces hair breakage is missing. Here's what the fibre data...
Does heat protectant still work on day 2, or do you need to reapply?
Heat protectant stays on your hair until your next wash, but the film wears down from brushing, sleeping and sebum. That's why you apply a fresh thin layer before every...
Why is the top layer of my hair drier and more damaged than the layer underneath?
The top layer of your hair didn't grow differently, it has simply had far more sun, friction and heat than the hairs underneath. Here's exactly where that difference comes from...
Does heat protectant need to dry before you start styling?
With a straightener or curling iron, let your heat protectant dry first: water in your hair boils inside the hair fibre and lowers the temperature at which keratin breaks down....
Does cold water really close your hair cuticles? Here's what actually happens
No: hair cuticles are dead keratin cells without muscles and don't respond to cold water. Water and pH move your cuticles, a cold rinse gave no extra shine in testing,...
