Our story
Your hair deserves the very best
It all started in 2022 with a simple but powerful mission: to bridge the gap between healthy hair and that perfect dream blowout that actually lasts.
Founded in 2022Recommended by top stylists
Why we started
There had to be a better way
We saw too many women struggling with tools that damaged their hair, or with results that fell flat after a few hours. There had to be a better way. We wanted to create more than just a product: a new kind of hair care that combines luxury, innovation and ease.
Today
Trusted by experts
In a short time, we've grown into one of the most renowned Dutch hair tool brands. We're proud that our innovations are embraced by the very top of the industry. From top stylists like JK De Witt and Kyra Steggink to hair experts like John Beerens and Hair by Gaby: Ace & Taylor is the new standard, in the salon and in your own home.
Watch the Hair by Gaby tutorialA message from our founders
LenaCo-founder Ace & Taylor
I started Ace & Taylor in 2022, and I'm incredibly proud that we've grown into a brand that the biggest experts in the industry recommend to their clients. ✨
It's still special to see the thousands of reviews and before-and-after photos from our community roll in. Every day we prove that a result that lasts for days doesn't have to cost you heat damage. 💆♀️
Ace & Taylor showed that passion for the product and the drive to genuinely do better for you can change everything. Thank you for being part of this journey. 💖
