Our latest news
Discover our tips for the best styling results.
Does heat protectant need to dry before you start styling?
With a straightener or curling iron, let your heat protectant dry first: water in your hair boils inside the hair fibre and lowers the temperature at which keratin breaks down....
Does cold water really close your hair cuticles? Here's what actually happens
No: hair cuticles are dead keratin cells without muscles and don't respond to cold water. Water and pH move your cuticles, a cold rinse gave no extra shine in testing,...
What are those white dots in my hair, and does heat styling cause them?
White dots along the length of your hair are usually trichorrhexis nodosa: spots where the hair fibre frays from friction and pressure. Here's how to tell them apart from dandruff,...
How thick should a section of hair be when you style it with heat?
A section of hair should be no more than about 1 cm thick and no wider than your plates or curling barrel. Find out why section thickness matters more than...
How long does it take for heat damage to grow out of your hair?
Heat damage doesn't heal: damaged hair has to grow out and be cut off. With growth of 1 to 1.25 cm per month, count on roughly one month per centimetre...
Does heat training really exist, or are you just losing your curl pattern?
Heat training doesn't exist as actual training: your hair never learns to tolerate heat. What you're seeing is usually permanent loss of curl pattern caused by temperatures that are too...
Can you heat style your hair after using dry shampoo?
Yes, you can use heat with dry shampoo in your hair, but not straight after spraying and not over white residue. Wait 1 to 2 minutes, comb the powder out...
Is the temperature on your straightener or airstyler accurate?
The number on your display is the temperature of the plates or of the airflow, not of your hair. How big that gap is, why the temperature fluctuates while you...
