Our latest news

Discover our tips for the best styling results.

What does the cool shot on your hairdryer actually do, and when should you use it?

The cool shot on your hairdryer does not close any cuticles: it cools your hair down so the shape you just created sets. Read what cool air does and does...

Read more
Is air-drying really better for your hair than blow-drying?

Air-drying isn't automatically safer: your hair stays swollen and vulnerable for hours, and in lab research it was actually air-drying that damaged the glue layer inside the hair fibre. Here's...

Read more
Does cold water really close your hair cuticles? Here's what actually happens

No: hair cuticles are dead keratin cells without muscles and don't respond to cold water. Water and pH move your cuticles, a cold rinse gave no extra shine in testing,...

Read more
Curls with a diffuser: how to dry them step by step

Drying curls with a diffuser without frizz? 7 steps with the right settings, the distance per phase and 6 mistakes that cost curl definition. Read on.

Read more
How do you get more volume in your hair? Here's how, from washing to finish

More volume in your hair starts with how you wash and dry it. Walk through the 6 methods and find out which habits are actually flattening your volume.

Read more
Why does my hair sizzle when I style it, and is that harmful?

That sizzling sound while styling is water in your hair boiling and evaporating explosively. It can cause bubbles inside the hair shaft (bubble hair), damage that never repairs itself. Here's...

Read more
How do you do a professional blowout at home without going to the salon?

A step-by-step guide to a professional blowout at home: the right tools, technique with a round brush and blow-dryer, and why it lasts longer at the salon.

Read more
How to reduce frizz with your hairdryer: 7 effective tips

Discover 7 effective tips to reduce frizz with your hairdryer. From using the flyaway attachment to the perfect blow-drying technique, learn how to get smooth, shiny, frizz-free hair.

Read more