Our latest news
Discover our tips for the best styling results.
Does an AirStraight wet-to-dry flat iron damage your hair?
The AirStraight does not damage your hair: you match the temperature to your hair type and the strong airflow dries fast, so less heat exposure.
What is an AirStraight wet-to-dry hair straightener and why is it revolutionary?
The AirStraight is a wet-to-dry straightener that dries and styles your hair in one pass. That saves time and cuts down on heat exposure.
Curling with a straightener - Create perfect waves
You can create beautiful curls with just a flat iron: work in sections, clamp mid-length, rotate 180 degrees and finish with a light spray.
Ceramic vs titanium straightener: which should you choose?
Ceramic or titanium straightener: which one suits your hair? You get the difference in heat distribution, heat-up time and wear, with a comparison table and temperature guidance per hair type.
How to curl your hair with a straightener - Pro Hack for Hair
Curling with a flat iron is simple: clamp mid-length, turn the iron 180 degrees and glide down slowly. Set your curls with a light spray.
7 Expert Tips for Styling Short Hair You Must Try
Discover essential tips for perfect short hair: use light styling, invest in quality tools, maintain healthy texture. Experiment and reveal!
What is Ion Technology? Is it really good for healthy, shiny hair?
Ion technology uses charged particles that close the hair cuticle: less frizz, faster drying and more shine for healthier-looking hair.
How to Style Your Hair the Right Way - Damage-Free Styling
Straight hair without damage starts with your hair type: pick a tool with adjustable heat, prep with heat protection and keep temperatures low.
