Our latest news

Discover our tips for the best styling results.

Does cold water really close your hair cuticles? Here's what actually happens

No: hair cuticles are dead keratin cells without muscles and don't respond to cold water. Water and pH move your cuticles, a cold rinse gave no extra shine in testing,...

Read more
Curls with a diffuser: how to dry them step by step

Drying curls with a diffuser without frizz? 7 steps with the right settings, the distance per phase and 6 mistakes that cost curl definition. Read on.

Read more
How to reduce frizz with your hairdryer: 7 effective tips

Discover 7 effective tips to reduce frizz with your hairdryer. From using the flyaway attachment to the perfect blow-drying technique, learn how to get smooth, shiny, frizz-free hair.

Read more