Our latest news

Discover our tips for the best styling results.

Does cold water really close your hair cuticles? Here's what actually happens

No: hair cuticles are dead keratin cells without muscles and don't respond to cold water. Water and pH move your cuticles, a cold rinse gave no extra shine in testing,...

Read more
Does the glass of water hair porosity test actually work?

No, the glass of water test does not measure your hair porosity: whether a strand sinks or floats comes down to surface tension and product residue. Here you'll read what...

Read more