Last updated: August 10, 2026 · 5 min read
Before a new airstyler ever reaches a shelf, it goes through several rounds of testing: material and temperature testing, then real use on different hair types. The last step is always a test with real users in their own everyday routine, and only after that does a product launch widely. That's how you know what's on the box actually holds up in practice.
Quick summary
- A new airstyler goes through multiple testing phases before it's sold, from prototype to finished product.
- Every heat setting is checked for safety and even heat output, with no sudden spikes.
- Products are tested on a range of hair types, from 1A to 4C, before we'll say a tool works for all hair types.
- The last step is our own customer research: 214 users tested it for 30 days, with concrete results.
- Electrical devices sold in Europe have to meet legal safety requirements anyway (CE marking).
Below you'll find exactly what gets tested at each stage, and what that means for the Airstyler Pro Ceramiq that eventually lands in your bathroom.
How is the safety and temperature of a new airstyler tested?
Every heat setting is checked for stability: the heat has to stay even, with no unexpected spikes that could damage your hair or skin. That happens through repeated measurements during extended use, not just a quick test run.
On top of that, every electrical device sold in Europe legally has to meet safety requirements and carry a CE mark. That's not a choice, it's a requirement for any brand bringing styling tools to the European market.
Why is an airstyler tested on multiple hair types?
Hair doesn't respond to heat and airflow the same way everywhere. What works on fine, thin hair won't automatically work on thick or coarse curly hair, and vice versa. That's why we test across a wide range of hair types, from straight hair (type 1A) to very curly hair (type 4C).
Only once a tool performs well across that whole range do we say it's suitable for all hair types. That's exactly why the Airstyler Pro Ceramiq works on hair types 1A through 4C: it's not a slogan, it's the result of that testing process.
What gets tested on the ceramic-coated barrel?
The barrel of the Airstyler Pro Ceramiq is fully ceramic coated, not a thin spray-on layer that can wear off over time. During testing, we look at how evenly the heat spreads across the whole surface, because uneven heat can create spots that get too hot while others stay too cool.
A fully coated barrel behaves more consistently over time than a thin layer of coating, and that's exactly what we look at during testing.
What is the in-house customer research, and why is it the last testing phase?
Internal tests show whether a product works well technically, but only real users in their own bathroom show whether it's actually nice to use in practice. That's why, as the last step before a wider launch, we run our own customer research with a group of real users who use the product daily for thirty days.
In our own research among 214 users, 96% said their curls lasted at least 24 hours, 87% noticed less hair damage right away, and 97% would recommend Ace & Taylor. This is our own research, not an independent study, and we always say so.
What happens if a test doesn't turn out well enough?
If a prototype doesn't meet the requirements we've set, it gets adjusted and tested again before it moves forward. That might mean the temperature control, the shape of an attachment, or how a barrel feels during longer use. A product that doesn't make it through every testing phase simply doesn't go into production as it was.
Frequently asked questions
Does Ace & Taylor test with real customers before launching a product?
Yes, as the final testing phase, a group of real users uses the product daily for thirty days. Our own research among 214 users showed 96% saw their curls last at least 24 hours, and 97% would recommend it.
Is every heat setting tested separately?
Yes, every setting is checked for stability and even heat output, so no unexpected heat spikes happen during use.
Does an airstyler need a CE mark?
Yes, every electrical device sold in Europe is legally required to meet European safety requirements and carry a CE mark.
How many people took part in Ace & Taylor's customer research?
214 users tested the product daily for thirty days. This is our own research, and we always label it that way, not as an independent study.
Is an airstyler also tested on curly or very thick hair?
Yes, testing happens across a wide range of hair types, from straight hair (type 1A) to very curly hair (type 4C), so the tool performs reliably on every hair type.
The result of all that testing: the Airstyler Pro Ceramiq.
A fully ceramic-coated barrel, suitable for all hair types from 1A to 4C, tested by both our team and a group of 214 real users before it ever hit the shelf.
2-year warranty
30-day home trial
Works on all hair types 1A to 4C
Trustpilot 4.7/5
Shop the Airstyler Pro Ceramiq
AL
Written by Lena A., based on questions we regularly get about how our products come together.
