Last updated: August 13, 2026 · 5 min read
No, Ace & Taylor does not pay for reviews, and never has. Customer reviews come in directly through the independent platforms Trustpilot and Junip, automatically after purchase and without any selection or filtering. The recognition from Kieskeurig.nl is also based solely on real, verified customer data, not on advertising budget.
In short
- Ace & Taylor uses Trustpilot and Junip for customer reviews. Both platforms collect reviews automatically after purchase, not manually selected by the brand.
- No payment is ever made for a review or a higher rating. This would also violate Trustpilot's own policy.
- Kieskeurig.nl has awarded the Airstyler Pro the independent ‘Best Reviewed’ Award three times, based on review volume and quality from real buyers, not sponsorship.
- Trustpilot score: 4.8/5 (“Excellent”), based on hundreds of reviews.
Below, you'll find exactly how the review process works, and why independent reviews say more than a brand talking about itself.
How does Ace & Taylor collect customer reviews?
Every customer who buys something from Ace & Taylor automatically receives an invitation from Trustpilot and Junip to leave a review. This happens through an automated email after delivery, not through a manual selection of “satisfied customers”. Both platforms link every review to a verified purchase, which rules out fake reviews or reviews from people who never used the product.
Trustpilot also always shows the full picture: positive and negative reviews sit side by side, visible to everyone. Ace & Taylor cannot remove individual reviews to improve the average score.
Does Ace & Taylor pay for reviews or a higher rating?
No. Ace & Taylor has never paid for a review, a rating, or a higher score on any platform, ever. It wouldn't even be possible without breaking the platforms' own rules: Trustpilot explicitly bans buying reviews, incentivizing them with compensation, or selectively removing them, and actively enforces this against brands that break the rules.
What Ace & Taylor does do: simply treat customers well, so an honest review turns out positive on its own. The 4.8/5 score on Trustpilot is the result of the product and the service, not a paid boost.
What is the Kieskeurig ‘Best Reviewed’ Award?
Kieskeurig.nl is one of the largest independent product comparison platforms in the Netherlands. The ‘Best Reviewed’ Award is given out monthly to the product with the best combination of review volume and average rating in its category, based purely on data from real, verified buyers. There is no way to buy or influence this award with an advertising budget.
The Ace & Taylor Airstyler Pro has now won this award three times, including in February 2026. That means the Airstyler Pro gathered both the most and the best reviews of all comparable products in its category on Kieskeurig.nl in each of those months.
Why independent reviews matter when choosing a hair tool
A brand can always say its own product is good. Independent platforms like Trustpilot, Junip, and Kieskeurig give you something else: a score a brand can't determine itself. For a purchase like an airstyler or straightener, where your hair and your money are on the line, that's the difference between a brand that makes a claim and a brand that backs it up.
If you're ever unsure, check whether a review platform links reviews to a verified purchase (as Trustpilot and Junip do), and whether both positive and negative reviews are visible. That's the fastest way to tell if you're looking at an honest picture.
| Platform | What it measures | Ace & Taylor |
|---|---|---|
| Trustpilot | Verified customer reviews, positive and negative visible | 4.8/5 (“Excellent”) |
| Junip | Verified reviews per product, right after purchase | Active on all product pages |
| Kieskeurig.nl | Independent ‘Best Reviewed’ Award per category/month | Won three times (including February 2026) |
The Airstyler Pro is the product behind these numbers
The Kieskeurig ‘Best Reviewed’ Award and most of the Trustpilot reviews are about the Airstyler Pro Ceramiq, with its fully ceramic-coated barrel and 2-year warranty.
4.8/5 on Trustpilot · 2-year warranty · 30-day money-back guarantee
Shop the Airstyler ProFrequently asked questions
Does Ace & Taylor pay for reviews?
No. Ace & Taylor never pays for reviews, ratings, or a higher score on Trustpilot, Junip, or any other platform. This would also go against the rules of these platforms themselves.
What is the difference between Trustpilot and Junip?
Trustpilot collects brand-wide reviews about the entire shopping experience, visible on a public profile. Junip collects reviews per specific product, visible directly on the product page you're shopping on.
Can a brand buy or influence reviews on Kieskeurig?
No. Kieskeurig.nl awards the ‘Best Reviewed’ Award based on review data from real buyers, not based on advertising budget or brand sponsorship.
How do you know if a review platform is trustworthy?
Check whether reviews are linked to a verified purchase, and whether both positive and negative reviews are visible without the brand being able to remove them. Trustpilot and Junip both meet these conditions.
Why did Ace & Taylor win the Kieskeurig ‘Best Reviewed’ Award?
Because during that period, the Airstyler Pro had the highest combination of review volume and average rating of all comparable products in its category on Kieskeurig.nl, as rated by real, verified buyers.
Written by Anne Leensen for Ace & Taylor.
