Why Ace & Taylor exists
The hair market is full of brands that make big promises. Tools that claim to transform your hair without damage. Airstylers that go viral on TikTok but disappoint at home. Price tags that suggest quality is only for a select few.
Ace & Taylor was founded because we wanted to do it differently.
Not with better marketing. But with better products, fairer prices and an approach that starts with the question: what does her really need?
How it began
Ace & Taylor emerged in 2021 from DAJA Logistics, a company founded by three young entrepreneurs from the eastern part of the Netherlands. DAJA Logistics is the umbrella brand behind several e-commerce labels, built on three pillars: quality, reliability and customer satisfaction.
Ace & Taylor is the result of a collaboration with professional hairdressers who saw daily what was going wrong with the tools on the market. Curls that sag. Hair that damages with daily use. Expensive devices that don't work for all hair types.
The conclusion was clear: the market needed an honest alternative. A tool that is not expensive because the brand is big, but because the product is really better.
Our mission: fair innovation for all
Ace & Taylor's mission is simple: to make high-end hair technology accessible to all, without compromising on quality or honesty.
In practice, that means:
- Fair pricing. The Airstyler Pro Ceramiq costs a fraction of what comparable, or less performing, tools from major brands cost. Not because we skimp on quality, but because we don't pay for big marketing budgets and premium packaging that adds nothing to the results.
- Transparency about technology. We explain why ceramic is better than plastic. Why 110 degrees is better than 200. Why heat distribution is more important than maximum heat. No vague claims, but explanations you can understand and verify.
- Products that really work. Not for a specific hair type, not just in the first week, not just if you use the tool just right. The Airstyler Pro Ceramiq works on any hair type, from 1A to 4C, and delivers results that last for days.
Our vision: ceramics as the new standard
For years, the hair market has been dominated by plastic. Plastic curlers, plastic promises, plastic results. Curls that look beautiful in the store but sag at home within an hour.
We believe that ceramic should become the new standard. Not as a luxury addition, but as a basic requirement for any serious hair tool.
Ceramic distributes heat evenly. The hair cuticle closes completely. The curl stays put. The hair is protected instead of damaged. This is not innovation for the sake of innovation. This is a logical step that the market has delayed for too long.
Ace & Taylor has taken that step. And the results speak for themselves.
What we achieved
Since the launch of the Airstyler Pro Ceramiq, more than 10,000 people have made the switch to ceramic. The tool went viral twice on TikTok and sold out in no time both times. Professional stylists, barbers and makeup artists chose Ace & Taylor, not because of the price, but because of the results.
Recognition followed:
- Best Reviewed 2026, 3x winner on Kieskeurig.nl
- 4.8 out of 5 on Trustpilot, based on 300+ reviews
- Recommended by professional stylists including @johnbeerens, @hairbygaby and Kyra Steggink
- Used by stylists such as JK De Witt
But the number that tells us the most: 97% of our users would recommend Ace & Taylor to friends or family. That's not a marketing result. That's trust earned by delivering what you promise.
Our promise to you
At Ace & Taylor, you're not just buying a hair tool. You're buying a product developed in collaboration with professionals, tested on all hair types, and built to deliver results for days without damaging your hair.
And if you don't like it? Then you get your money back. No hassles, no fine print. 30-day money-back guarantee, because we know it works and because you deserve that trust.
That's what Ace & Taylor stands for. Honest, transparent, and built to make a difference.
"A viral bestseller for a reason. The first ceramic airstyler for a blowout that really stays put all day without extreme heat." - @johnbeerens, hair expert and stylist
"I honestly didn't expect this airstyler to be so different. But after the first week, I already knew - this ceramic airstyler is my new favorite." - @hairbygaby, creator and hair expert
Where we are going
Ace & Taylor is not done. We continue to collaborate with professionals, listen to users and invest in technology that truly makes it better. Ceramics is the beginning, not the end point.
The hair market deserves fairer products, fairer prices and fairer communication. That's what we try to deliver every day.
Welcome to Ace & Taylor. Where every hair strand tells a story of beauty, care and honest innovation.
