Last updated: August 17, 2026 · 7 min read
The Ace & Taylor Airstyler Pro Ceramiq and the Dyson Airwrap are both airstylers: devices that use warm air and interchangeable attachments to dry, curl or smooth your hair, without a separate straightener or curling iron. For most buyers, the biggest practical differences come down to price, the material of the curling barrel and the number of attachments in the box. At Dutch retailers, the Dyson Airwrap costs considerably more than the Ace & Taylor Airstyler Pro Ceramiq. Neither device has been shown to be demonstrably "better" on every front in independent testing.
In short
- Both are airstylers with interchangeable attachments for drying, curling and styling.
- The price gap is large: the Ace & Taylor Airstyler Pro Ceramiq costs €149.95 to €199.95, while at Dutch retailers the Dyson Airwrap usually sits between €329 and €649.
- Difference in material: Ace & Taylor uses a fully ceramic coated curling barrel, whereas the attachments of the Dyson Airwrap are made of plastic according to Ace & Taylor's product information.
- Both brands offer a 2 year warranty on the device in the Netherlands.
- Ace & Taylor includes 6 attachments with the entry model; with the Dyson Airwrap this varies by version, from 3 attachments in the Origin set to more in the pricier sets.
- Ace & Taylor offers a 30 day home trial with a money back guarantee.
- No independent test was found that compares the two devices head to head on styling results, so this article only compares what can be objectively verified.
Below you will read exactly where the price difference comes from, what ceramic does differently from plastic in practice, what you get for that price with each brand, and who a more accessible alternative like Ace & Taylor makes sense for.
What is the difference between Ace & Taylor and the Dyson Airwrap?
The biggest difference is not the product category, which is virtually the same for both, but the price, the brand, the material of the curling barrel and the number of attachments included. Both devices blow warm air through a handle towards a curling barrel or attachment, so you dry and style your hair at the same time without a separate straightener or curling iron.
The Dyson Airwrap is a "multi-styler and dryer" that, according to Dyson's own product information, uses the Coanda effect: an airflow that draws the hair around the curling barrel. Dyson states that a sensor measures the air temperature more than 40 times per second to limit overheating of the hair, with three heat settings, three airflow speeds and a cool shot function.
The Ace & Taylor Airstyler Pro Ceramiq works on the same basic principle (warm air plus attachments), with a fully ceramic coated curling barrel and three heat settings (35°C, 70°C and 110°C). The device comes with 6 attachments and works on all hair types, from 1A to 4C.
Worth knowing: no independent laboratory test was found that compares the two devices head to head on drying time, styling results or hair damage. What can be objectively verified is price, warranty and the number of attachments included, and that is what this article focuses on.
Ceramic versus plastic: the difference you only notice a day later
This is where the two brands diverge most clearly, and it is exactly the point the beauty world says very little about. According to Ace & Taylor's product information, the Dyson Airwrap uses plastic attachments. Plastic does get warm, but it conducts that heat less consistently and cools down faster. That is one of the reasons a curl loses its shape sooner.
Ace & Taylor is the only Dutch airstyler with ceramic curling barrels. Ceramic holds the heat and spreads it evenly through the hair. It polishes your hair while you style, seals the cuticle and helps the curl hold its shape for longer. That gives a shine you simply do not get with plastic.
Pay attention to the word "coated" with other brands. The curling barrel of the Airstyler Pro Ceramiq has a full ceramic coating, not a thin sprayed layer that stops doing its job after a few months of use.
Under the hood: the PrecisionAir™ motor
The heart of every airstyler is the motor. Dyson set the standard there, and Ace & Taylor took up the challenge. The PrecisionAir™ motor is a BLDC motor that runs at 110,000 RPM.
You notice the effect of that mostly in the way you work: the high air pressure gets your hair into shape faster and sets the curl with airflow instead of extra heat. That saves time at the dressing table and limits the amount of heat your hair has to take.
What does the Dyson Airwrap cost compared to Ace & Taylor?
At Dutch retailers the Dyson Airwrap usually sits between €329 and €649, depending on the model and the attachments included. The entry model, the Airwrap Origin, is listed at MediaMarkt for €329, while more extensive sets such as the i.d. and Co-anda2x versions cost between €517 and €649.
The Ace & Taylor Airstyler Pro Ceramiq costs €199.95, currently reduced to €149.95, including 6 attachments. That means Dyson's entry model (with 3 attachments) is still more than twice as expensive as the complete Ace & Taylor set, and that the price gap widens further with the more extensive Dyson sets.
Both brands offer an officially published warranty term of 2 years on the device itself in the Netherlands. On that point there is nothing between them. So the question is not so much which device is covered for longer, but how much you are willing to pay for the brand name on it.
Ace & Taylor vs Dyson Airwrap in numbers
Prices based on the official Ace & Taylor product page and the Dyson Airwrap prices at MediaMarkt.nl, checked on 9 August 2026. The comparison of materials is based on Ace & Taylor's product information. Prices at online shops change regularly, so always check the current price at the moment of purchase.
Is the Dyson Airwrap worth the price difference?
That depends on what you consider important, and that is a more honest answer than a simple yes or no. No independent test was found that has compared the Dyson Airwrap and Ace & Taylor side by side on styling results, drying time or hair damage, so a hard claim about which device styles "better" cannot be backed up.
What is certain: the price difference is considerable, the Dyson entry model comes with fewer attachments than the complete Ace & Taylor set, and at Ace & Taylor the curling barrel is ceramic coated, whereas the attachments of the Dyson Airwrap are made of plastic according to Ace & Taylor's product information. For buyers who are mainly looking for a brand name with a long track record in the premium price bracket, that difference can be worth it. For buyers who look at what is in the box and what it does to their hair, this is a genuine consideration to take along.
Why stylists and customers choose Ace & Taylor
It is no coincidence that top stylists such as Kyra Steggink and beauty experts such as John Beerens choose Ace & Taylor. They see every day what heat and poor materials do to hair. The brand's mission is to bring old fashioned good value for money back to a market dominated by plastic and marketing budgets.
"My 40 minute blow dry and styling routine is now 15 minutes, and my hair feels softer instead of damaged."
Julia van Hest
Where Ace & Taylor makes the difference
- Hold: in Ace & Taylor's own customer survey among 214 users, 96% said the curl stayed in for at least 24 hours.
- Material: a fully ceramic coated curling barrel instead of plastic.
- Value for money: €149.95 for the complete set with 6 attachments, without the premium brand surcharge.
- Personal service: a Dutch brand you can actually get hold of, with a 30 day home trial.
Percentages based on Ace & Taylor's own customer survey among 214 users, not an independent clinical study.
Who is a more accessible alternative like Ace & Taylor right for?
For anyone who wants an airstyler with several attachments without paying the price of a premium brand. That certainly goes for anyone trying an airstyler for the first time who does not want to invest €300 to €600 straight away in a device when you do not yet know whether it suits your hair type and your routine.
That is why the Airstyler Pro Ceramiq has a fully ceramic coated curling barrel (not a thin spray coating), works on all hair types from 1A to 4C, and comes with 6 attachments, a 2 year warranty and a 30 day home trial. That trial period is particularly relevant for a purchase decision like this one: you can simply test the device at home on your own hair before the purchase is final, instead of having to gamble on specifications alone. You will find the rest of the range in the Premium Collection.
Frequently asked questions
Is the Ace & Taylor Airstyler Pro Ceramiq the same as the Dyson Airwrap?
No. They are two different products from two different brands. They fall into the same broad category (airstyler with interchangeable attachments), but they differ in brand, price, curling barrel material and the number of attachments included.
How much cheaper is Ace & Taylor than the Dyson Airwrap?
The Ace & Taylor Airstyler Pro Ceramiq costs €149.95 (regular price €199.95). At Dutch retailers the Dyson Airwrap usually costs between €329 (entry model) and €649 (extensive sets). So the exact difference depends on which Dyson model you compare it with.
What is the difference between a ceramic curling barrel and plastic attachments?
Ceramic holds heat and spreads it evenly, which leaves the hair with a smoother finish and helps the curl hold its shape for longer. Plastic does get warm too, but it conducts that heat less consistently and cools down faster. The curling barrel of the Airstyler Pro Ceramiq has a full ceramic coating; the attachments of the Dyson Airwrap are made of plastic according to Ace & Taylor's product information.
Can you achieve the same styling results with Ace & Taylor as with a Dyson Airwrap?
That has not been independently tested, so we cannot make a hard claim about it. In Ace & Taylor's own customer survey among 214 users, 96% said the curl stayed in for at least 24 hours and 97% would recommend the brand, but that is an internal survey by Ace & Taylor itself, not an independent comparison with the Dyson Airwrap.
Does the Dyson Airwrap also have a warranty in the Netherlands?
Yes. According to the official Dyson warranty terms for the Netherlands, hair stylers, including the Airwrap, are covered by a 2 year warranty on parts and labour from the date of purchase or delivery. That is the same warranty term as at Ace & Taylor.
Ready to say goodbye to curls that drop out?
The Airstyler Pro Ceramiq combines a fully ceramic coated curling barrel, 6 attachments and 3 heat settings, and works on every hair type from 1A to 4C. In a customer survey among 214 users after 30 days of use, 96% said the curl stayed in for at least 24 hours, 87% noticed less hair damage straight away, and 97% would recommend Ace & Taylor.
2 year warranty
30 day home trial
Free shipping
Trustpilot 4.7/5
View the Airstyler Pro Ceramiq
Figures based on Ace & Taylor's own customer survey among 214 users, not an independent clinical study. Dyson prices are prices at third party retailers in the Netherlands, not the official Dyson retail price, so always check the current price yourself before buying.
A&T
Written by the Ace & Taylor Team, based on official Ace & Taylor product information, current retail prices at Dutch points of sale and the official Dyson warranty terms for the Netherlands.
