The Dyson Airwrap costs a fortune. But what do you actually get for it?
The Dyson Airwrap has been at the top of wish lists for years. It is one of the most expensive airstylers on the market, and that price tag feels to many people like a guarantee of quality. But is it?
Because when you look at what actually happens to your hair, and how long that curl actually lasts, the story is more nuanced than the marketing suggests.
What you pay for with the Dyson Airwrap
- A strong international brand with large marketing budgets
- Comprehensive packaging and premium storage box
- Comprehensive product development
- Years of presence in lifestyle and beauty media
What really matters: the technology
A curl stays put when the hair cuticle closes evenly around it. That requires stable, even heat over the entire hair surface. And that's exactly where the difference lies.
The Dyson Airwrap uses plastic curling pieces. Plastic conducts heat unevenly, creating hot spots. In those spots, the hair gets too hot, while other spots don't get enough heat. The cuticle does not close properly, and the curl sags.
Ace & Taylor's ceramic airstyler uses ceramic curl pieces. Ceramic distributes heat evenly, the cuticle closes completely, and the curl stays put. Up to 7 days.
That's not a marketing claim. That's material science.
The price difference in perspective
The Dyson Airwrap is one of the most expensive airstylers on the market. Ace & Taylor's Ceramic Airstyler Pro Ceramiq costs a fraction of that, and delivers demonstrably better results in terms of curl retention and hair damage.
What do you get more for that big price difference at Dyson?
- Plastic curling pieces instead of ceramic
- Curls that sag faster
- Increased risk of heat damage from uneven heat
- A tool that doesn't work for all hair types
What you get at Ace & Taylor for a fraction of the price:
- Ceramic heat distribution for curls that last for days
- Less hair damage due to stable temperature
- Suitable for all hair types
- Best Reviewed 2026, 3x winner on Kieskeurig.nl
- 97% of users would recommend it
What 214 users experienced after 30 days
Ace & Taylor conducted research among 214 users after 30 days of using the Ceramic Airstyler Pro Ceramiq. The results:
- 96% experienced curls that stayed for at least 3 days
- 87% immediately experienced less hair damage
- 97% would recommend Ace & Taylor to friends or family
Those are not numbers from a new brand trying to prove itself. Those are results from a tool that already sold out twice after viral moments on TikTok, and that professional stylists use for their best clients.
What professionals say
Professional hair stylist JK De Witt, known for his work with Anna Nooshin and Monica Geuze, chose Ace & Taylor's ceramic airstyler. Not because of the price, but because of the results.
"I've seen so many styling tools come by as a makeup artist, but ceramic is really a gamechanger because of its long-lasting hold and it's better for hair health." - @michellenouws.muah, HMUA
"I've seen everything. This wins. I now sell it in my salon because my clients kept asking where to get it." - @kyrasteggink
Is the Dyson Airwrap bad?
No. The Dyson Airwrap is a solid tool from a strong brand. But the question is not whether it is any good. The question is whether it is worth the price difference over a ceramic airstyler that performs better in key areas.
If you're paying for a brand name, fancy packaging and a sense of luxury, the Dyson Airwrap is a logical choice. If you're paying for curls that stay put, less hair damage and a tool that works for your hair type, the choice is easy.
Conclusion: brand or outcome?
The price difference between the Dyson Airwrap and Ace & Taylor's ceramic airstyler is significant. And the irony is that the more expensive option loses out in the areas that really matter, plastic curling pieces, uneven heat and curls that sag.
Hair experts, professional stylists and thousands of users have already made the switch. Not because it's cheaper, but because the results are better.
Always use a heat protector for optimal protection no matter what tool you use.
